Pushy and Pully in Blockland

Pushy and Pully in Blockland Promotion

Skills

Flyer design, Animation / Motion design, Advertisement, Web design, Front-end development (HTML5 / CSS3 / JavaScript).

Role

Graphic designer, Animator, Web designer

Year

2020

Fight your way to freedom, one block at a time

Pushy and Pully in Blockland is a cooperative arcade game made by Resistance Studio, an independent video game developer. With a retro look and feel and a classic gameplay, the game combines challenge and fun for everyone.

I had the pleasure to be involved on the many promotion stages following the game’s release and had a direct hand in its advertisement through both print and web.

Pushy and Pully in Blockland - Flyer concepts

Print advertisement - Flyers

To promote the award-winning game at the EGX Rezzed event in March 2020, I was tasked with creating a flyer that would be both attractive and informative.

Using the key art made for the game, and coming up with various ways to focus on the main two characters and other elements, three concepts were created. Two of the hard requirements were to embed a QR code linking to the game’s Steam page and show all three awards the game won.

The challenge was to give enough breathing room to the gorgeous artwork while displaying enough information on the game’s genre, objectives and where to buy it, giving an overall incentive to meet the developers behind Pushy and Pully in Blockland and try the game firsthand.

The final result ticked all these boxes and is being used as a reference for future marketing assets surrounding the game.

Pushy and Pully in Blockland - Final flyer

Digital advertisement - Banner ads

Following the game’s release, Resistance Studio launched an advertising campaign on major gamer networks.

My role was to use the various parts composing the key art and animate them. Using three different banner ad formats, I created two versions of these banners: one using basic animations and interaction, the other embedding a gameplay video from YouTube along with the animations. Both were made to work vertically and horizontally.

Working with small canvases and file size restraints allowed me to focus on making the artwork appealing and the selling point prominent.

Landing page

The last step was to create a dedicated landing page for Pushy and Pully in Blockland, where visitors could get more information on the game itself, how to buy and play it, or have access to the game’s official press kit. A simple one page and static website was made to achieve this goal.

Built from scratch with HTML5 / CSS3 / JavaScript, lightweight, mobile-first and optimised for SEO, the landing page offers all the functionalities that are expected for this kind of promotional website:

  • Intro section with main key art
  • Available platforms
  • Trailer video from YouTube
  • Image gallery
  • Interactive animations
  • Scroll buttons to quickly navigate from one section to another

Check the live website at pushyandpully.com, or have a look at the screenshots below for both desktop and mobile versions:

Pushy and Pully in Blockland - Landing page
Pushy and Pully in Blockland - Landing page
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